Recommendations

Assumptions

		Conversion Sciences - Hypothesis Prioritization Framework				© Conversion Sciences, LLC 2013-2021 All Rights Reserved
		Client: [CLIENT]

	ID	ANALYSIS						HYPOTHESIS PRIORITIZATION					RESULTS	LIFETIME VALUE	TEST TYPE		TEST STRATEGY
		Page	Component	Hypothesis	Bucket	Analytics Support	Recommendations	Proof (1-5)	Impact (1-5)	LOE (1-5)	Visits Affected (1-5)	ROI	Long/ Med/ Short Term Results (1-3)	Brand / Customer Experience	A/B - Broad Brush	MV or A/B -- Details	MV or A/B -- Project
	1											-		0
	2											-		1
	3											-		1	x		Test multiple layouts, focusing on number
	4											-		0		x	Test as part of layout phase b
	5											-		0	x
	6											-			x
	7											-		1	x
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	9											-		1
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